King of flavors, Wonderful crab
caused a worldwide sensation.
Wanli, a small fishing village located in the Northern Taiwan, is known for its delicious Wanli crab every autumn. The crab-resembling “Wan” character was inspired by the prefix of the English word Wonderful, indicating the fresh, sumptuous and supreme taste of the Wanli crab. The delicacy has gained widespread popularity among locals and foreign visitors.
In 2003, The Chen Studio to design a new brand logo for Wanli Crabs. The Wanli Crab logo was then certified by New Taipei City Government and quickly gained reputation.
Since then, Wanli crab has been the Chen Studio’s featured masterpiece.
The concept of the “Won” logo is inspired by the eco-crabbing philosophy, which celebrates planetary coexistence. Wanli fishermen use “crab cages” to lure and trap big crabs and release small crabs back to the ocean. It is known as the least intrusive fishing method for the protection of the marine life and sustainable fishery.
* The pictures below of Wanli Crab are provided by Department of Information, new Taipei City Government.